An example of a story I read online well before media picked up on it

The Age

Apples iPod code Cracked

Asher Moses
October 24, 2006

The iPod has just had its fifth birthday, but Apple’s celebrations may be cut short thanks to a 22-year-old Norwegian who claims he’s cracked Apple’s proprietary iPod-iTunes ecosystem.

GigaOm (I read it on boingboing)

Posted Monday, October 2 at 7:55 AM

DRM-buster DVD Jon has a new target in his sights, and it’s a big piece of fruit. He has reverse-engineered Apple’s Fairplay and is starting to license it to companies who want their media to play on Apple’s devices. Instead of breaking the DRM (something he’s already done), Jon has replicated it, and wants to license the technology to companies that want their content (music, movies, whatever) to play on Apple devices. This may not be good news for iTunes the store, but it could make the iPod even more popular.

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